Google Search Console (GSC) is a free tool by Google that is useful for managing your website presence in Google Search and detecting related issues that might arise.įor analyzing site traffic, Google Analytics is essential.įor competitor research, a free Semrush account is useful for researching competitor sites.įor checking the top backlinks of a site, check out Ahrefs backlink checker.įor initial keyword research, Google Keyword Planner is a good place to start.įor tracking Google Search presence progress, use Google Search Console.įor quickly auditing the on-site SEO of smaller websites, try out Screaming Frog.įor auditing web page speed and performance, check out Google Lighthouse. Here are my top free SEO tool recommendations for managing SEO efforts. Learn more about these top search engine optimization tools and their features below. Yoast SEO – Free reputable WordPress SEO plugin to optimize settings and content.Rank Math – Free feature-rich WordPress SEO plugin to optimize settings and content.Cloudflare – Free content delivery network (CDN) to speed up and protect your site.Chrome DevTools – Free browser tool for auditing page elements and code.Google Lighthouse – Open-source tool in Chrome DevTools for analyzing page quality.GTmetrix – Free web page performance testing tool.Google PageSpeed Insights – Check web page speed and get recommendations.Google Mobile-Friendly Test Tool – Ensure a web page is mobile-friendly.
Google Review Link Generator – Create a unique Google review link for a business. TheHOTH Local Listing Audit – Check local business listings across the web. Moz Local Listing Score – Check business listing presence across the web. Local Checker – Check Google local search results for any location. Google Business Profile – Free SEO platform for managing Google business listings. Google Disavow Links Tool – Free tool used to devalue backlinks to your site. Ahrefs Backlink Checker – Free backlink checker tool that shows up to 100 backlinks. Ahrefs – All-in-one SEO toolkit with a free account option for your own website. Semrush – All-in-one SEO platform with a free account option for limited use. SEOquake – Free SEO browser plugin to analyze website link and authority metrics in search results and perform basic on-page audits. TheHOTH SEO Tools – An array of free on-page SEO and site audit tools. SEOBook – A large set of free web-based tools for SEO and digital marketing. Small SEO Tools – A large set of free on-page and off-page SEO tools. Google Structured Data Testing Tool – Validate schema markup and test rich results. Check My Links – Free SEO browser extension for checking broken links on a page. SEO Minion – Free SEO browser extension for on-page SEO audits. Siteliner – Free SEO tool for checking duplicate content and broken link site audits. Xenu – Free desktop-based site crawler and technical SEO audit tool. Screaming Frog – Best desktop-based site crawler free up to 500 URLs per crawl. AnswerThePublic – Find keyword ideas based on people's questions and searches. 
Keyword Tool – Find keyword ideas based on Google Autocomplete and other platforms. Keyword Surfer – Free SEO browser extension for basic keyword research and checking page word counts and estimated domain traffic within Google search results. Google Trends – Discover popular search queries on Google and interest over time. Google Keyword Planner – Free SEO tool for keyword research built into Google Ads. 
Google Sheets – Free spreadsheet editor useful to analyzing and storing data.Google Data Studio – Best free SEO tool for creating custom SEO reports.
Google Analytics – Best free SEO tool for analyzing website traffic behavior. Bing Webmaster Tools – Best free SEO tool for managing Bing search presence. Google Search Console – Best free SEO tool for managing Google search presence. Here is an overview of my top free SEO tool recommendations. Looking for the best SEO tools that are free to use? Here's a list of the best free SEO tools for keyword research, competitor analysis, link building, site audits, rank checking, page performance, and more.
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